Rich Scherf
Owner of Encompass Web Marketing. I have combined my areas of expertise in technology and marketing into a single focus - Web Marketing. Web presence has become paramount to credibility and growth, but many outside the tech circle are falling far behind. My aim is to guide businesses through these uncharted waters and help them use the limitless potential available through Internet marketing.
Posts by Rich Scherf
5 Reasons Why Businesses Need Social Media
April 28, 2010 - 5:33 pm
Tags: advertising, Marketing, promotion, social media
Posted in Business, Entrepreneur 101, Marketing | Comments
It seems obvious to many out there that since every Fortune 500 corporation is now realizing the importance of social media, that in fact every business large or small should take advantage of this treasure chest of scalable promotional opportunities. However some may still fail to see the need. Here are 5 ways every business, no matter what size, can benefit from the use of social media.
How to Build a Mass Mailing List on Facebook
April 26, 2010 - 2:36 pm
Tags: advertising, email, Facebook, mass mail, promotion
Posted in Facebook, Marketing | Comments
Recently I received a message from a girl whom I did not know, asking me to donate money to an organization that I have never heard of through a mass mail message of a group that I never joined. How did her e-mail get into my Inbox??
How To Get “facebook.com/yourname”
It’s easy to change that long ugly Facebook profile URL into something that is easy to remember. Read on to find out how easy!
Magento Struggles
February 24, 2010 - 3:07 pm
Tags: e-commerce
Posted in Entrepreneur 101, Reviews | Comments
As of late I have been trying to install an e-commerce system named Magento for a clothing company called Believe Clothing. Unfortunately it has also been one of the worst headaches ever. Despite having to down a bottle of extra strength Excedrin, I hear Magento is one of the best open-source systems out there. You can find loads of programmers developing themes, widgets and offering improvements to this robust shopping tool.
The Quality of Your Quantity
January 14, 2010 - 11:07 am
Tags: advertising, Adwords, Google Analytics, pay-per-click
Posted in Marketing | Comments
A story about using Google Adwords and the dangers of being too “general” with advertisements – hoping to attract a greater quantity of, but less targeted, clicks.
Empowerment and Encouragement: The Winning Combination
September 15, 2009 - 10:56 pm
Tags: autonomy, customer satisfaction, empowerment, encouragement, Management, micro-management
Posted in Management | Comments
Are you a menacing micro-manager or a motivational master? The job duties of anyone in management should be first and foremost oversight. Some managers, especially in retail selling like to get their hands dirty with the employees and show them “how its done.” After all, you probably earned your position by being the best! The question is, “Is this the most efficient use of your time?”
Vote YES on Blogs
August 24, 2009 - 12:58 am
Tags: advertising, blogging, publicity
Posted in Marketing | Comments
A lot of people have said to me, “You want me to blog? That sounds time consuming… and who’s going to read it? Doesn’t sound very [profitable, worth it, necessary] to me.”
Fan us on Facebook
Follow on Twitter